The Lean Startup | Small Business Book Club at Lilburn Library

The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses by Eric Ries

About the Book Club

This group isn't just about reading, it's about dynamic interactions that can reshape your business strategies. Join us to engage in insightful discussions and connect with likeminded entrepreneurs.

We open with a brief book talk, followed by interactive discussion of the topic. Please stay after for some open networking time! 

• Open to any sector
• Free registration, no cost to attend
• Open to any stage of business
• Read the book or just listen in

About the Book

Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Contact: Greg Goebel at GEC@GwinnettCounty.com

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Note: Our small business programs are specifically geared toward adults who are starting or running a small business. Therefore, we are unable to accommodate children in GEC groups, classes, workshops, and other events.