Upcoming events

    • September 14, 2026
    • 12:00 PM - 1:00 PM
    • GCPL Collins Hill Branch, 455 Camp Perrin Rd, Lawrenceville, GA 30043
    Register

    Work Smarter: 500+ Online Resources Today's Top Entrepreneurs Use To Increase Productivity and Achieve Their Goals

    About the Book Club

    This group isn't just about reading, it's about dynamic interactions that can reshape your business strategies. Join us to engage in insightful discussions and connect with likeminded entrepreneurs.

    We open with a brief book talk, followed by interactive discussion of the topic. Please stay after for some open networking time! 

    • Open to any sector
    • Free registration, no cost to attend
    • Open to any stage of business
    • Read the book or just listen in

    About the Book

    This isn't about the latest gadgetry or shifting your mindset; it's about how to increase productivity so you can achieve your goals. It's about working smarter, not harder.

    We all have the same 24 hours in a day. The resources in this book will help you make the most of your time.

    More Than 800 Entrepreneurs Contributed Their Best Resources.

    To create this guide, more than 800 of today's smartest and highest performing entrepreneurs contributed their favorite resources. We're talking about people like Seth Godin, Tim Ferriss, Chris Brogan, John Lee Dumas, Guy Kawasaki, Dan Pink, Pat Flynn, Chris Ducker, Peter Shankman, Sean Malarkey, Bob Burg, and many, many more.

    If you want to learn the real tools these superstar entrepreneurs use on a daily basis to grow their businesses, this is the book for you.

    Book giveaway donated by: Savvy Empire Consulting. Thank you!

    Contact: Greg Goebel at GEC@GwinnettCounty.com

    __________________________________________________________________

    Sponsored by

    Note: Our small business programs are specifically geared toward adults who are starting or running a small business. Therefore, we are unable to accommodate children in GEC groups, classes, workshops, and other events.

    • September 15, 2026
    • 10:00 AM - 11:30 AM
    • In Person at GEC 405 North Perry Street, Lawrenceville
    • 37
    Register

    A bad hire is one of the most expensive mistakes a small business can make, and it often starts with a vague or misleading job description.

    In person only, limited seating | Please only register if you are committing to attend | Registration opens on August 15 

    Too often, business owners either copy a job description from the internet, create a “wish list” of unrealistic expectations, overly rely on AI-generated content, or skip the process altogether. Each approach creates risk: attracting the wrong candidates, unclear expectations, wasted time, and costly hiring mistakes.

    Why Attend? 

    The job description is the first hiring decision you make, before you ever meet a candidate. This session gives you a framework to write job descriptions that work: clear, legally sound, and honest about what you actually need. You will also learn how to use AI tools to speed up the process without outsourcing your judgment to an algorithm.

    Who This Is For
    This roundtable is ideal for;

    • Solopreneurs preparing to hire a VA, contractor, or first employee

    • Small business owners who have hired before but never from a written framework

    • Experienced business owners who have used job postings copied from the interne, and gotten mixed results

    • Anyone who wants to hire with confidence and protect themselves in the process

    What you will walk out with: 

    • A completed or near-complete job description for a real role in your actual business
    • A framework you can reuse for every future hire
    • A practical approach to using AI tools without losing your voice or your protection
    • Peer feedback from other business owners in the room
    • Confidence to post a role and attract the right candidates from day one

    Highlights:

    • Free event, no membership required
    • Focused on growth-stage businesses
    • Real, relevant conversation 
    • Supportive, collaborative environment
    • Networking opportunities with like-minded business owners

    The Presenter 

    Shawnté Bell, M.S., PHR, SHRM-CP, is a People and Culture Strategist, Founder of JanLu Advisory Co., and owner of Sparkle Squad Gwinnett. She partners with business owners, executives, leaders, teams, and mission-driven organizations to lead transformational change, strengthen leadership, and build high-performing cultures where people and business thrive. As an executive advisor, coach, and facilitator—and a business owner herself—Shawnté delivers practical, data-informed strategies that drive sustainable growth and lasting organizational impact.

    • 20+ Years Talent & Organizational Experience
    • M.S. Human Resources & Organizational Development
    • SHRM-CP / PHR Dual Certified Professional
    • Global Executive Leadership Experience

    Networking
    The Center stays open 30 minutes after the event so you can continue the conversation and connect with other participants.

    Contact: gec@gwinnettcounty.com 

    • September 15, 2026
    • 2:00 PM - 3:30 PM
    • In Person at GEC 405 North Perry Street, Lawrenceville
    • 20
    Register


    Book Giveaway: At the end of the event, we are giving away a small business book. 

    Registration opens August 15. 

    Expert advice. Local support. Real stories of business success.

    Join entrepreneurs and small business owners for an interactive discussion about how SCORE can help you start, manage, and grow your business. This roundtable, facilitated by the Gwinnett Entrepreneur Center resident mentor, features insights from an experienced SCORE mentor. Learn how to connect with a mentor, access free resources, and make the most of this powerful network of business support.

    Seating is limited, please RSVP in advance only if you plan to attend.

    Benefits of Attending:

    • Learn how SCORE mentoring works

    • Get tips on  how to get effectively matched with a mentor

    • Explore free SCORE tools for entrepreneurs

    • Build connections with mentors and peer

    Highlights:

    • Free event, no membership required

    • Open to anyone exploring or starting a business

    • Practical, discussion-based format

    • Supportive and welcoming environment

    • Hosted at the Gwinnett Entrepreneur Center with light refreshments

      Networking

      The Center stays open 30 minutes after the event for you to network with the other participants. 

      Roundtable Host

      David McCulloch 

      David helps entrepreneurs start and grow businesses as the resident mentor at GEC. His areas of expertise include strategic planning, business development, marketing, and related legal matters. David has over 30 years of experience in senior leadership.


      Giveaway Sponsor 

      Thank you to our giveaway sponsor, Double Cakes by Chris. 

      Delicious designer cakes at www.doublecakes.com





      Event Contact: 

      Greg Goebel, ggoebel@ggc.edu 


      • September 16, 2026
      • 1:30 PM - 3:00 PM
      • 405 North Perry Street, Lawrenceville, GA 30046
      Register


      Small Business Collectives Afternoon Mixer

      In-Person at the Gwinnett Entrepreneur Center | Free Registration Required

      Join us for a relaxed and engaging afternoon mixer designed to bring local entrepreneurs together in a fun, welcoming environment.

      What to Expect

      • Enjoy light music, light refreshments, and a casual atmosphere
      • Connect with fellow small business owners and entrepreneurs 
      • Meet & greet the Center Manager and Center staff
      • Share what you’re working on and celebrate your recent wins
      • Learn more about opportunities and resources available at the Center

      Why Attend? 

      • Expand your network with meaningful, local connections
      • Build relationships that can lead to collaborations and referrals
      • Increase visibility for your business in the community
      • Gain new ideas and insights from other entrepreneurs
      • Strengthen your connection to the Entrepreneur Center
      • Leave feeling energized, supported, and inspired

      In-Person at the Gwinnett Entrepreneur Center | Free Registration Required

      Thank you! 

      Book Giveaway 

      Thank you to Darrius Geter of Catalyst 360 for providing our book giveaway for this event. “Catalyst 360 Consulting helps businesses solve problems.”


      Event contact: gec@gwinnettcounty.com 


      • September 17, 2026
      • 2:00 PM - 3:30 PM
      • In Person at GEC 405 North Perry Street, Lawrenceville and Virtual
      Register

      Purposeful Design: Build a Visual System That Supports Your Brand

      In person and Virtual options | Free Registration | No Membership required

      Every design choice communicates something about your business. In this practical workshop, you'll learn how to create a visual system that aligns with your brand, strengthens customer trust, and makes your marketing more effective. Rather than making design decisions on the fly, you'll develop a purposeful approach that supports your business goals and creates a more consistent customer experience.

      Benefits & Takeaways

      • Build a more consistent brand.

      • Increase trust and recognition.

      • Improve your marketing materials.

      • Create simple design guidelines.


      Expert Presenter

      Shannel Wheeler is a creative and brand strategist, graphic designer, instructor, 2X author, and entrepreneur. She is the founder of Awesome Design Academy. She is an alum of The Ohio State University and SCAD Atlanta, studying both visual communication design and interactive design. With 20 years of professional experience, Shannel has a breadth of knowledge, creating branding and design solutions for Fortune 500 clients, corporate brands, nonprofits, small businesses, tech startups, and her own entrepreneurial pursuits.

      Shannel believes that learning design should be fun, engaging, and practical for today's world. She uses online content, creative products, books, workshops, and classes to teach and inspire learners to apply what they've learned to their personal, professional, or business goals. She continues to remain a lifelong learner and practitioner of what she teaches through brand and design implementation for her clients. Above all, her primary goal is to create with purpose and help others do the same.


      COMPLIMENTARY ADMISSION

      This session will be available both as a live, in-person event and virtually.

      You have the option to join us physically in the training room (note that seats are limited) or to attend online. Indicate your preferred mode of attendance during registration.

      Virtual attendees will receive a link before the program begins.

      For more information, please get in touch with Greg Goebel at the Gwinnett Entrepreneur Center via email at GEC@GwinnettCounty.com.

      ________________________________________

      For further information please contact Greg Goebel at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
      • September 19, 2026
      • 9:00 AM - 5:00 PM
      • 405 N. Perry Street, Lawrenceville, GA 30046
      • 35
      Register

      Growing a Business Bootcamp

      Seating is limited, please RSVP only if you plan to attend. 

      About the Bootcamp

      Designed for established business owners who are ready to build a stronger, more scalable business through practical strategies, interactive discussions, and peer learning.

      Certificate of Completion: Attend all four sessions to earn a Certificate of Completion from the Gwinnett Entrepreneur Center.

      The Enemies of Growth

      Many business owners work harder every year but feel like they're running in place.

      They put in longer hours. Carry more responsibility. Solve more problems. Yet the business never seems to become easier to run, more profitable, or less dependent on them.

      The challenge isn't a lack of effort. It's that growth creates new problems that old habits can't solve.

      The very things that helped you start your business may be limiting its growth today. The willingness to do everything yourself. The need to be involved in every decision. The systems that worked when you had twenty employees break down when you have fifty.

      Every level of growth demands the death of something.

      A habit.
      A process.
      An assumption.
      A leadership style.

      In this interactive roundtable, we'll identify the hidden enemies that prevent businesses from reaching their next level of growth. Rather than sitting through a lecture, you'll engage in meaningful discussion with fellow business owners, tackle real-world challenges, and benefit from the collective wisdom of leaders who are facing many of the same obstacles.

      Together, we'll uncover the bottlenecks that restrict growth, challenge assumptions that no longer serve the business, and define what must change to achieve the next stage of success.

      Because growth isn't simply about doing more.

      It's about becoming the kind of leader your next level requires.

      Bootcamp Schedule

      9:00 AM
      Welcome and Opening Remarks

      9:30 AM – 10:45 AM
      Session 1 and Interactive Discussion

      11:00 AM – 12:15 PM
      Session 2 and Interactive Discussion

      12:15 PM – 1:15 PM
      Lunch Generously Provided by Status Network and La'Shango, Inc. 

      1:15 PM – 2:30 PM
      Session 3 and Interactive Discussion

      2:45 PM – 4:15 PM
      Session 4 and Interactive Discussion

      4:30 PM
      Certificate of Completion Presentation

      Who Should Attend?

      This bootcamp is designed for businesses with growing revenue and expanding teams.

      Recommended for businesses with:

      • $100,000+ in annual revenue

      • Five or more employees

      These are recommendations, not requirements. Any business owner committed to growing and scaling their business is welcome.

      Instructor 

      Chris Hanks
      Founder & CEO, The Institute for Entrepreneurship

      Chris Hanks is an experienced CEO, professor, keynote speaker, investor, mentor, serial entrepreneur, facilitator, and researcher. He brings a unique blend of real-world experience and academic insight to help challenge your thinking, strengthen your leadership, and equip you with practical strategies for growing your business.

      Host

      Greg Goebel is the Center Manager at the Gwinnett Entrepreneur Center. He hosts the small business collectives and the small business book club at the Center. He has helped hundreds of small business owners develop effective branding and marketing strategies. 

      • September 24, 2026
      • 10:00 AM - 11:30 AM
      • In Person at GEC 405 North Perry Street, Lawrenceville
      • 38
      Register


      Small Business Legal Topics Roundtable

      Featuring Attorney Ed Campos, J.D., M.P.A. 

      FREE | RSVP REQUIRED | NO MEMBERSHP REQUIRED 

      Seating is limited. Please RSVP only if you plan to attend. Registration opens September 3, 2026. 

      Legal questions can arise at every stage of business ownership. Join us for an interactive Small Business Legal Issues Roundtable hosted by Greg Goebel, Manager of the Gwinnett Entrepreneur Center, featuring attorney Eduardo Campos.

      This discussion-based session is designed for entrepreneurs and small business owners who want to better understand the legal considerations that impact their businesses. Bring your questions and participate in an open conversation with an experienced business attorney.

      Topics may include:

      • Company Incorporation

      • Contracts & Agreements

      • Civil & Commercial Representation

      • Business Compliance

      About Eduardo Campos

      Eduardo Campos is a Georgia attorney with more than 17 years of independent practice. He earned both his Juris Doctor (J.D.) and Master of Public Administration (M.P.A.) from Syracuse University and a Bachelor of Arts in Political Science from Texas A&M University. As a member of Syracuse University's Thurgood Marshall Mock Trial Team, he helped lead the team to a Northeast Regional Championship. He founded The Campos Firm in 2007 with a commitment to providing clients with dedicated advocacy and practical legal guidance. The firm serves clients in both English and Spanish and provides representation across a variety of legal matters.

      Whether you are starting a business, growing an existing company, reviewing contracts, or navigating compliance challenges, this roundtable offers an opportunity to ask questions, gain practical insights, and connect with other entrepreneurs facing similar challenges.

      Networking
      The Center stays open 30 minutes after the event so you can continue the conversation and connect with other participants.

      Contact: gec@gwinnettcounty.com 

      • September 30, 2026
      • 2:30 PM - 3:30 PM
      • 405 North Perry Street, Lawrenceville, GA 30046
      Register

      Si le interesa saber más sobre lo que ofrece el Centro, un excelente primer paso es visitarlo. Para facilitarlo, nos complace ofrecer visitas guiadas programadas a cargo de nuestro personal. Durante esta visita guiada, usted recorrerá las instalaciones en grupos reducidos, acompañado por un miembro del equipo del Centro. 

      Este recorrido de una hora ofrece una visión directa de los beneficios, el propósito y la misión del Centro, así como la oportunidad de plantear preguntas y recibir respuestas. 

      Este evento se lleva a cabo en español.


      • September 30, 2026
      • 3:30 PM - 4:30 PM
      • 405 North Perry Street, Lawrenceville, GA 30046
      Register


      If you are interested in learning more about what the Center offers, a great first step is a visit. To accommodate that we are pleased to offer Staff-guided scheduled tours.

      The Staff-guided Tour will walk you through in small groups, escorted by a Center staff member.

      This one-hour tour offers direct insight into the benefits, purpose and mission of the Center as well as an opportunity for questions and answers.

      For more information about the Gwinnett Entrepreneur Center visit www.GwinnettEntrepreneurCenter.com  


      • October 01, 2026
      • 2:00 PM - 3:30 PM
      • Webinar - Online Only
      Register

      The Power of Budgeting for Entrepreneurs

      Virtual Webinar | Free Registration | No membership required

      This interactive session focuses on building and maintaining a budget, distinguishing between business wants and needs, and setting practical goals for personal spending, saving, and debt management.

      Who It's For

      • Small business owners looking to strengthen their personal finances
      • Entrepreneurs seeking better control of spending and cash flow
      • Business owners working to reduce personal debt
      • Individuals looking to create a realistic savings plan
      • Entrepreneurs who want to align personal financial habits with their business goals

      Why Attend?

      A strong business starts with a strong financial foundation. This session will help business owners develop practical budgeting skills, make informed financial decisions, and create a plan for managing spending, saving, and debt. Through interactive discussions and exercises, participants will gain tools they can begin using immediately.

      Benefits for Small Business Owners

      • Learn how to create and maintain a realistic budget.
      • Better understand the difference between financial wants and needs.
      • Develop strategies for managing personal spending.
      • Explore practical approaches to saving and reducing debt.
      • Build habits that support both personal and business financial stability.

      What You'll Get Out of It

      • A framework for building and managing a personal budget.
      • Tools to evaluate spending decisions more effectively.
      • Practical goal-setting techniques for saving and debt management.
      • Greater confidence in managing personal finances.
      • Actionable steps to improve your overall financial well-being.

      Expert Presenters

      Joel Barnett is a Financial Advisor with Edward Jones in Atlanta, where he helps individuals, families, and business owners build personalized strategies around retirement planning, wealth accumulation, college savings, and long-term financial security. His focus areas include retirement savings strategies, business retirement plans, and wealth strategies.



      James Herndon began investing with Edward Jones as a client in 2008 and joined the Edward Jones family in 2019. He earned the CERTIFIED FINANCIAL PLANNER® certification in April 2024.

      He taught at Emory University for 12 years. The growing demands of fatherhood prompted him to explore opportunities outside of academia, and he now loves helping clients pursue their financial goals.


      This program is made possible with support from LISC. Thank you! 

      COMPLIMENTARY ADMISSION

      This session will be available virtually.

      Attendees will receive a link before the program begins.

      For more information, please get in touch with Greg Goebel at the Gwinnett Entrepreneur Center via email at GEC@GwinnettCounty.com.

      ________________________________________

      For further information please contact Greg Goebel at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
      • October 06, 2026
      • 10:00 AM - 11:30 AM
      • In Person at GEC 405 North Perry Street, Lawrenceville and Online
      Register

      How to Do Business with Gwinnett County

      In-person and online | Interactive | Free | No Membership Required

      Registration opens Sept 1

      If you’re an entrepreneur or small business owner who’s ever wondered “How do I actually do business with the County?” then this expert workshop is for you.

      Join us for a practical, insider-led session with the Gwinnett County Purchasing Division that breaks down the process step by step and shows you exactly how to get started.

      This is not theory. This is real, actionable guidance straight from the people who manage County purchasing every day.

      What You’ll Learn

      During this interactive workshop, the Gwinnett County Purchasing team will walk you through:

      • How to become a registered supplier with the County

      • How to use the County Purchasing website to:

        • Register as a supplier

        • Find current bids and RFPs (Requests for Proposals)

        • Track upcoming contracting opportunities

      • The difference between bids, RFPs, and other solicitation types

      • How the County works with suppliers

      • How to prepare your business to successfully compete for County work

      • Information on regular training events for current and prospective vendors

      • A live Q&A session to get your specific questions answered

      You’ll also learn about ongoing opportunities to connect with the County, including:

      • Quarterly Virtual Purchasing Clinics, which spotlight specific County departments, upcoming opportunities, and how to work with them

      • The Annual In-Person Supplier Networking Event, where businesses can meet County departments, build relationships, and explore new opportunities face to face

      Why Small Businesses Love This Workshop

      Attendees walk away with:

      • A clear roadmap for doing business with the County

      • Confidence navigating the purchasing system and website

      • Insider tips that save time and prevent costly mistakes

      • Awareness of real, upcoming opportunities, not just general info

      • Direct access to County purchasing expertise

      Presenter

      Dana Garland, CPPB, FOII, NIGP-CPP
      Purchasing Manager, Gwinnett County

      Dana has been with Gwinnett County for over 24 years and brings a wealth of knowledge and real-world experience to every presentation. She is a trusted, engaging speaker who has presented at the Center many times, and small business owners consistently say they leave her sessions with practical, actionable information they can use immediately.

      If you want to grow your business, diversify your revenue, and learn how to tap into County contracting opportunities, this is a workshop you won’t want to miss.

      ________________________________________

      For further information please contact Greg Goebel, Program Coordinator at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
      • October 07, 2026
      • 7:30 AM - 9:00 AM
      • In person at Pinckneyville Community Center 4650 Peachtree Industrial Boulevard, Berkeley Lake, GA, 30071
      Register


      ON THE ROAD AGAIN! 

      Our August meeting with be Pinckneyville Community Park in Berkely Lake. Registration in now open.

      Address: 4650 Peachtree Industrial Boulevard, Berkeley Lake, GA, 30071

      The GEC Small Business Collectives provide a comfortable and confidential environment for small business entrepreneurs to share ideas and discuss the challenges of business. These peer-to-peer gatherings last for 90 minutes, providing a convenient opportunity for busy individuals to come together, network, and collaborate.

      Registration is free, open to the public. Coffee & water provided. Feel free to bring your breakfast. 

      Morning Collective

      Meets on the first Wednesday of each Month (locations vary). 

      7:30am - 9:00am

      Visit our Small Business Collectives Page

      Contact Greg Goebel at GEC@GwinnettCounty.com


      Note: Our small business programs are specifically geared toward adults who are starting or running a small business. Therefore, we are unable to accommodate children in our groups, classes, workshops, and other events.

      • October 08, 2026
      • 10:00 AM - 11:00 AM
      • 405 North Perry Street, Lawrenceville, GA 30046
      Register


      If you are interested in learning more about what the Center offers, a great first step is a visit. To accommodate that we are pleased to offer Staff-guided scheduled tours.

      The Staff-guided Tour will walk you through in small groups, escorted by a Center staff member.

      This one-hour tour offers direct insight into the benefits, purpose and mission of the Center as well as an opportunity for questions and answers.

      For more information about the Gwinnett Entrepreneur Center visit www.GwinnettEntrepreneurCenter.com  


      • October 13, 2026
      • 10:00 AM - 11:30 AM
      • In Person at GEC 405 North Perry Street, Lawrenceville
      • 52
      Registration is closed

      Leadership isn’t only about who reports to you — it shows up in every relationship you have as a business owner: your clients, your team, your colleagues, and how every person experiences working with you.

      In person only, limited seating | Please only register if you are committing to attend | Registration opens on September 15

      Nobody hands you a leadership manual when you start a business.

      Leadership is not a title. It is not an org chart. It is not only reserved for the moment you have direct reports. Leadership is how people experience you. And as a business owner, everyone experiences you.

      Most small business owners are leading entirely on instinct. And instinct alone does not scale.

      Why Attend? 

      Leadership is not something that happens only inside your team. It shows up in how you show up for clients, how you communicate with vendors, how you handle conflict with colleagues, and how you hold yourself accountable as the owner. This session helps business owners recognize the leadership moments they are already in and walk away with practical tools to handle them with more clarity and confidence.

      Who This Is For
      This roundtable is ideal for;

      • Solopreneurs preparing to bring on their first hire or contractor
      • Business owners who have a small team but have never thought of themselves as a leader
      • Experienced Business Owners whose business is growing and whose instincts are starting to feel stretches

      What you will walk out with: 

      • Clarity on how your behavior as an owner directly influences your team’s performance and results
      • Practical approaches for the three leadership moments business owners avoid most — delegation, feedback, and expectation-setting
      • A short exercise to identify which of the three you avoid most — and why
      • A committed next action — specific and named — to take before the end of the week

      Highlights:

      • Free event, no membership required
      • Focused on growth-stage businesses
      • Real, relevant conversation 
      • Supportive, collaborative environment
      • Networking opportunities with like-minded business owners

      The Presenter 

      Shawnté Bell, M.S., PHR, SHRM-CP, is a People and Culture Strategist, Founder of JanLu Advisory Co., and owner of Sparkle Squad Gwinnett. She partners with business owners, executives, leaders, teams, and mission-driven organizations to lead transformational change, strengthen leadership, and build high-performing cultures where people and business thrive. As an executive advisor, coach, and facilitator—and a business owner herself—Shawnté delivers practical, data-informed strategies that drive sustainable growth and lasting organizational impact.

      • 20+ Years Talent & Organizational Experience
      • M.S. Human Resources & Organizational Development
      • SHRM-CP / PHR Dual Certified Professional
      • Global Executive Leadership Experience

      Networking
      The Center stays open 30 minutes after the event so you can continue the conversation and connect with other participants.

      Contact: gec@gwinnettcounty.com 

      • October 13, 2026
      • 2:00 PM - 3:30 PM
      • In Person at GEC 405 North Perry Street, Lawrenceville
      • 47
      Register
      Prepare Your Business to Compete for Public and Private Contracts

      Learn the essential steps to prepare your business and effectively participate in public and private contracting opportunities. This workshop provides practical guidance on common requirements, organizing key documentation, and implementing best practices to help position your business competitively and professionally.

      Topics Covered:

      • Basic requirements for competing for public and private contracts
      • Common documentation and certifications
      • How to prepare your business for procurement and contracting processes
      • Best practices for presenting proposals in a professional manner

      Presented by: Prospera


      Networking
      The Center stays open 30 minutes after the event so you can continue the conversation and connect with other participants.

      Contact: gec@gwinnettcounty.com 

      • October 15, 2026
      • 2:00 PM - 3:30 PM
      • In Person at GEC 405 North Perry Street, Lawrenceville and Virtual
      Register

      Brand Therapy: Live Solutions for Real Brand Challenges

      In person and Virtual options | Free Registration | No Membership required

      Bring your questions, challenges, and brand frustrations to this interactive session. Participants will have the opportunity to receive live feedback, discuss real-world branding issues, and walk away with practical solutions they can immediately apply to strengthen their business presence.

      Benefits & Takeaways

      • Get live feedback on your brand.

      • Solve real business challenges.

      • Learn from other business owners.

      • Leave with practical next steps.

      Expert Presenter

      Shannel Wheeler is a creative and brand strategist, graphic designer, instructor, 2X author, and entrepreneur. She is the founder of Awesome Design Academy. She is an alum of The Ohio State University and SCAD Atlanta, studying both visual communication design and interactive design. With 20 years of professional experience, Shannel has a breadth of knowledge, creating branding and design solutions for Fortune 500 clients, corporate brands, nonprofits, small businesses, tech startups, and her own entrepreneurial pursuits.

      Shannel believes that learning design should be fun, engaging, and practical for today's world. She uses online content, creative products, books, workshops, and classes to teach and inspire learners to apply what they've learned to their personal, professional, or business goals. She continues to remain a lifelong learner and practitioner of what she teaches through brand and design implementation for her clients. Above all, her primary goal is to create with purpose and help others do the same.


      COMPLIMENTARY ADMISSION

      This session will be available both as a live, in-person event and virtually.

      You have the option to join us physically in the training room (note that seats are limited) or to attend online. Indicate your preferred mode of attendance during registration.

      Virtual attendees will receive a link before the program begins.

      For more information, please get in touch with Greg Goebel at the Gwinnett Entrepreneur Center via email at GEC@GwinnettCounty.com.

      ________________________________________

      For further information please contact Greg Goebel at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
      • October 20, 2026
      • 10:00 AM - 11:30 AM
      • In Person at GEC 405 North Perry Street, Lawrenceville
      • 39
      Register

      Small Business Marketing Roundtable

      With special guest Christine Clement of Christine Creative. 

      Fresh ideas. Real conversations. Basic marketing know-how. 

      Join fellow entrepreneurs for an interactive discussion about small business marketing basics: what’s working, what’s not, and what’s next. This roundtable, facilitated by a Gwinnett Entrepreneur Center staff member, is a space to share ideas, get feedback, and learn practical ways to promote your business more effectively. Whether you’re refining your brand, improving social media, or planning your next campaign, you’ll leave with new insights and inspiration.

      Seating is limited, please RSVP in advance. 

      Highlights:

      • Free event, no membership required

      • Open to every stage of business, from startup to growth

      • Exchange real-world marketing strategies and tips

      • Supportive, collaborative environment

      Networking

      The Center will open 30 minutes before the event for you to network with the other participants. 

      Roundtable Host

      Greg Goebel is the Center Manager at the Gwinnett Entrepreneur Center. He hosts the small business collectives and the small business book club at the Center. He has helped hundreds of small business owners develop effective branding and marketing strategies. 

      Guest Expert

      Christine Clement is the owner of Christine Creative Co., a marketing and communications company that helps small businesses and organizations take the stress out of marketing and connect more effectively with the customers and communities they serve.

      With more than 12 years of experience in marketing and communications, Christine brings a strategic, relationship-focused approach to her work. She partners with business owners to develop marketing strategies that align with their goals and provides support across social media, email marketing, copywriting, paid media and communications strategy.

      After more than a decade in the corporate world, Christine launched Christine Creative Co. to bring that experience to local businesses and organizations, helping them approach their marketing with greater clarity, confidence and consistency.

      Event Contact

      gec@gwinnettcounty.com


      • October 21, 2026
      • 1:30 PM - 2:30 PM
      • 405 North Perry Street, Lawrenceville, GA 30046
      Register

      Si le interesa saber más sobre lo que ofrece el Centro, un excelente primer paso es visitarlo. Para facilitarlo, nos complace ofrecer visitas guiadas programadas a cargo de nuestro personal. Durante esta visita guiada, usted recorrerá las instalaciones en grupos reducidos, acompañado por un miembro del equipo del Centro. 

      Este recorrido de una hora ofrece una visión directa de los beneficios, el propósito y la misión del Centro, así como la oportunidad de plantear preguntas y recibir respuestas. 

      Este evento se lleva a cabo en español.


      • October 21, 2026
      • 2:30 PM - 3:30 PM
      • 405 North Perry Street, Lawrenceville, GA 30046
      Register


      If you are interested in learning more about what the Center offers, a great first step is a visit. To accommodate that we are pleased to offer Staff-guided scheduled tours.

      The Staff-guided Tour will walk you through in small groups, escorted by a Center staff member.

      This one-hour tour offers direct insight into the benefits, purpose and mission of the Center as well as an opportunity for questions and answers.

      For more information about the Gwinnett Entrepreneur Center visit www.GwinnettEntrepreneurCenter.com  


      • November 04, 2026
      • 7:30 AM - 9:00 AM
      • In Person at Brewed Up Coffee + Coworking 4805 Lawrenceville Hwy Suite 320A Lilburn, GA 30047
      • 60
      Register


      Free registration is required. Registration Opens September 1

      The GEC Small Business Collectives provide a comfortable and confidential environment for small business entrepreneurs to share ideas and discuss the challenges of business. These peer-to-peer gatherings last for 90 minutes, providing a convenient opportunity for busy individuals to come together, network, and collaborate.

      Registration is free, open to the public. Coffee & water provided. Feel free to bring your breakfast. 

      Early Morning Collective

      In person at

      Brewed Up Coffee + Coworking

      4805 Lawrenceville Hwy

      Suite 320A

      Lilburn, GA 30047

      7:30am - 9:00am

      Thank you to our host: Brewed Up Coffee + Coworking 


      Visit our Small Business Collectives Page

      Contact Greg Goebel at GEC@GwinnettCounty.com


      Note: Our small business programs are specifically geared toward adults who are starting or running a small business. In addition, our building is specifically set up as an adult learning and business center. Therefore, we are unable to accommodate children in our groups, classes, workshops, and other events.

      • November 10, 2026
      • 2:00 PM - 3:30 PM
      • In Person at Pinckneyville Recreation Center, 4650 Peachtree Industrial Boulevard, Berkeley Lake, GA, 30071
      • 40
      Registration is closed

      ENCORE Entrepreneurs Roundtable (50+)

      at Pinckneyville Park Community Center 

      4650 Peachtree Industrial Boulevard, Berkeley Lake, GA, 30071

      Registration opens Sept 1! 

      It’s never too late to start something!

      Join fellow adults 50 and up for an engaging and supportive roundtable discussion focused on starting a business in your next chapter. Whether you’re pursuing a long-time dream, turning a hobby into income, or exploring a new purpose after retirement or career transition, this session offers practical guidance and real conversation about what it takes to launch successfully.

      Facilitated by the Gwinnett Entrepreneur Center resident mentor, this interactive roundtable provides a welcoming space to share ideas, ask questions, and explore important topics such as business planning, funding options, licensing, marketing, and local resources for entrepreneurs. You’ll leave with greater clarity, confidence, and actionable next steps for moving your business idea forward.

      Seating is limited (please RSVP in advance.)

      Benefits of Attending

      • Learn the essential steps to start and structure your business
      • Explore how to turn your experience, skills, or passions into a business opportunity
      • Get answers to common questions about business planning, business structure, marketing, and local resources for entrepreneurs
      • Discover local resources, workshops, and mentoring programs designed to support entrepreneurs
      • Build confidence by connecting with others beginning a similar journey
      • Network with a supportive community of aspiring business owners ages 50+

      Highlights

      • Free event, no membership required

      • Designed specifically for adults 50 and older
      • Open to anyone exploring or launching a business
      • Practical, discussion-based format
      • Supportive and welcoming environment

      Networking

      The Recreation Center will remain open for 30 minutes following the roundtable so participants can continue conversations, exchange ideas, and build new connections.

      Roundtable Host

      David McCulloch 

      David helps entrepreneurs start and grow businesses as the resident mentor at GEC. His areas of expertise include strategic planning, business development, marketing, and related legal matters. David has over 30 years of experience in senior leadership.


      Event Contact: 

      gec@gwinnettcounty.com 


      • November 12, 2026
      • 10:00 AM - 12:00 PM
      • In Person at GEC 405 North Perry Street, Lawrenceville and Virtual
      Registration is closed

      The Social Media System Every Small Business Needs 

      with Ceci Robinson, 

      Free Registration Required | In-Person and Virtual Options

      Managing social media as a small business owner doesn't have to be overwhelming, and it won't be once you have the right process and resources in place. 

      If social media is starting to feel like a second job you didn't sign up for, this workshop was built for you. Learn the techniques that keep social media running while you stay focused on strategy and growth.

      We'll break down the top social media platforms so you can make a smart, informed decision about where to show up, walk through real campaign examples so you can see a working plan in action, and send you home with a step-by-step template to start building your own.

      No big budget required! Just a clear system that streamlines your social media so you can get back to actually growing your business.

        About Ceci Robinson

        Cecilla, also known as Ceci, Robinson, is the founder and creative mind behind Robinson Productions. She started the company to give small businesses access to the same strategic marketing big brands use daily. With over a decade of experience and more than 30 brands worked with, Ceci combines creativity, practical systems, and hands-on effort to help each client stand out.


        COMPLIMENTARY ADMISSION

        This session will be available both as a live, in-person event and virtually.

        You have the option to join us physically in the training room (note that seats are limited) or to attend online. Indicate your preferred mode of attendance during registration.

        Virtual attendees will receive a link before the program begins.

        For more information, please get in touch with Greg Goebel at the Gwinnett Entrepreneur Center via email at GEC@GwinnettCounty.com.

        ________________________________________

        For further information please contact Greg Goebel at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
        • November 17, 2026
        • 10:00 AM - 11:30 AM
        • In Person at GEC 405 North Perry Street, Lawrenceville
        • 52
        Registration is closed

        There is no such thing as a business strategy and a people strategy. There is only one strategy: and your employees, contractors, and stakeholders are the strategy. They are how your business grows, delivers, and sustains itself. Everything else is just a plan on paper.

        In person only, limited seating | Please only register if you are committing to attend | Registration opens on October 13

        You made a people decision today. The question is not whether your people decisions are affecting your business. They already are. The question is whether you are making them on purpose.

        Maybe you avoided a conversation with an employee. Maybe you let a performance issue slide. Maybe you hired a contractor fast because you needed help. Maybe you left a client relationship unaddressed or a stakeholder uninformed.

        Each of those decisions, made intentionally or not, is your strategy executing in real time. 

        Why Attend? 

        Great products, smart marketing, and sound financial decisions all matter. But sustainable growth depends on the people decisions leaders make every day. This session challenges the belief that people and strategy are separate conversations — and provides a practical approach to aligning them.

        Because when people decisions are intentional, business results aren’t accidental.

        Who This Is For
        This roundtable is ideal for;

        • New Business Owners who have a business plan but have never connected it to how they hire, manage, or develop people
        • New Business owners who are growing and starting to feel the chaos that comes with more people and more complexity
        • Experienced Business Owners who treat people decisions as separate from strategy, and are starting to see the cost
        • Entrepreneurs who have said “I just need better people” without examining the decisions and systems around them
        • Solopreneurs managing contractors, clients, and stakeholders who want to lead those relationships more intentionally

          What you will walk out with: 

          • Clarity on the real cost of treating people decisions as separate from your business outcomes
          • Practical approaches to start making people decisions on purpose, not by default or avoidance
          • One real-life people decision in your business identified, examined, and ready to be made differently

          Highlights:

          • Free event, no membership required
          • Focused on growth-stage businesses
          • Real, relevant conversation 
          • Supportive, collaborative environment
          • Networking opportunities with like-minded business owners

          The Presenter 

          Shawnté Bell, M.S., PHR, SHRM-CP, is a People and Culture Strategist, Founder of JanLu Advisory Co., and owner of Sparkle Squad Gwinnett. She partners with business owners, executives, leaders, teams, and mission-driven organizations to lead transformational change, strengthen leadership, and build high-performing cultures where people and business thrive. As an executive advisor, coach, and facilitator—and a business owner herself—Shawnté delivers practical, data-informed strategies that drive sustainable growth and lasting organizational impact.

          • 20+ Years Talent & Organizational Experience
          • M.S. Human Resources & Organizational Development
          • SHRM-CP / PHR Dual Certified Professional
          • Global Executive Leadership Experience

          Networking
          The Center stays open 30 minutes after the event so you can continue the conversation and connect with other participants.

          Contact: gec@gwinnettcounty.com 

          • December 08, 2026
          • 2:00 PM - 3:30 PM
          • In Person at GEC 405 North Perry Street, Lawrenceville
          • 46
          Registration is closed

          Starting a Business Roundtable

          Registration opens November 10

          Big dreams. Smart starts. Real talk about launching your business.

          Join aspiring and early-stage entrepreneurs for an interactive discussion about what it really takes to start a business. This roundtable, facilitated by the Gwinnett Entrepreneur Center resident mentor, is a space to share ideas, ask questions, and explore key topics like business planning, funding, licensing, and local support programs. You’ll leave with greater clarity, confidence, and next steps for turning your business idea into reality.

          Seating is limited, please RSVP in advance. 

          Benefits of Attending:

          • Learn the essential steps to start and structure your business

          • Get answers to common questions about funding, registration, and permits

          • Discover local resources, workshops, and mentoring programs

          • Build confidence by hearing from others on the same journey

          • Connect with a supportive community of new entrepreneurs

          Highlights:

          • Free event, no membership required

          • Open to anyone exploring or starting a business

          • Practical, discussion-based format

          • Supportive and welcoming environment

          • Hosted at the Gwinnett Entrepreneur Center with light refreshments

            Networking

            The Center stays open 30 minutes after the event for you to network with the other participants. 

            Roundtable Host

            David McCulloch 

            David helps entrepreneurs start and grow businesses as the resident mentor at GEC. His areas of expertise include strategic planning, business development, marketing, and related legal matters. David has over 30 years of experience in senior leadership.


            Event Contact: 

            Greg Goebel, gec@gwinnettcounty.com 


          Gwinnett Entrepreneur Center. 405 North Perry Street, Lawrenceville, GA 30046

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