Upcoming events

    • July 28, 2026
    • 3:00 PM - 4:00 PM
    • 405 North Perry Street, Lawrenceville, GA 30046
    Register


    If you are interested in learning more about what the Center offers, a great first step is a visit. To accommodate that we are pleased to offer Staff-guided scheduled tours.

    The Staff-guided Tour will walk you through in small groups, escorted by a Center staff member.

    This one-hour tour offers direct insight into the benefits, purpose and mission of the Center as well as an opportunity for questions and answers.

    For more information about the Gwinnett Entrepreneur Center visit www.GwinnettEntrepreneurCenter.com  


    • July 30, 2026
    • 10:00 AM - 11:30 AM
    • In Person at GEC 405 North Perry Street, Lawrenceville and Online
    Register

    Federal Contracts and Teaming: Subcontracting, Joint Ventures, SBA Protégé Program

    With Bart Njoku-Obi, SBA 

    No-Cost | Any stage of business | No membership required 

    Key Takeaways for Attendees:

    • Learn the latest about the opportunity landscape for small business in the federal market.
    • Understand different approaches to teaming and how they help you gain market access.
    • Learn strategies for identifying potential teaming opportunities or prospective partners.
    • Understand local resources available to help you get started.

    Meet Our Expert: 

    Bart Njoku-Obi, Business Opportunity Specialist, US SBA Georgia District Office.

    Bart works in the SBA Georgia District Office in Atlanta. Prior to joining SBA, he garnered 18+ years of experience spanning organizational strategy, business model analysis, operations improvement, teaming, and legal counsel. He is entrepreneurial-minded with management or project experience at venture-funded technology startups and large enterprises, coupled with public service in regulatory compliance. He has consulted with firms in Silicon Valley CA, Research Triangle Park NC, Atlanta GA, and overseas.

    Bart is a Certified Global Business Professional (CGBP) by NASBITE International, and a Certified Manager of Quality/Organizational Excellence (CMQ/OE) by the American Society for Quality. He earned his MBA from Wake Forest University in Information Technology Management and E-Business, and Juris Doctor from North Carolina Central University School of Law. His undergraduate degrees are from NC State University in Economics and Agricultural Economics. Bart is licensed legal counsel in California, North Carolina, and Georgia.

    ________________________________________

    COMPLIMENTARY ADMISSION

    This session will be available both as a live, in-person event and virtually.

    You have the option to join us physically in the training room (note that seats are limited) or to attend online. Indicate your preferred mode of attendance during registration.

    Virtual attendees will receive a link before the program begins.

    For more information, please get in touch with Greg Goebel at the Gwinnett Entrepreneur Center via email at GEC@GwinnettCounty.com.


    For further information please contact Greg Goebel at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
    • August 04, 2026
    • 10:00 AM - 11:30 AM
    • In Person at GEC 405 North Perry Street, Lawrenceville and Virtual
    Register

    Steps to Secure Small Business Capital

    In person and Virtual options | Free Registration | No Membership required

    Access to capital can help you start, grow, or strengthen your business. Join Sandra Font, Senior Director of the ACE Women's Business Center, for a practical workshop on preparing your business for funding and understanding what lenders look for when reviewing loan applications.

    You'll learn about funding resources available to entrepreneurs, the role of Community Development Financial Institutions (CDFIs), and the key documents and information needed to become loan ready.

    Whether you're planning to seek financing soon or simply want to understand your options, this session will provide valuable guidance for your business journey.

    Why Attend?

    • Understand what lenders look for before approving a loan.
    • Learn how to prepare your business for funding opportunities.
    • Discover financing options for startups and existing businesses.
    • Connect with resources, training, and coaching that can support your long-term success.
    • Leave with practical steps you can take to become more loan ready.

    Presenter

    Sandra Font is the Senior Director of the ACE Women's Business Center (ACE WBC), where she leads programs, strategic partnerships, and entrepreneur support initiatives that have helped more than 20,000 entrepreneurs access business education, coaching, and capital since 2017. With more than 25 years of nonprofit leadership experience, she has dedicated her career to helping women and underserved entrepreneurs start and grow successful businesses, earning numerous honors including the 2022 SBA National Women's Business Center Excellence Award. Born and raised in Barcelona, Spain, Sandra holds a Bachelor of Science in Management and is passionate about expanding opportunities for entrepreneurs and small business owners throughout Georgia.


    COMPLIMENTARY ADMISSION

    This session will be available both as a live, in-person event and virtually.

    You have the option to join us physically in the training room (note that seats are limited) or to attend online. Indicate your preferred mode of attendance during registration.

    Virtual attendees will receive a link before the program begins.

    For more information, please get in touch with Greg Goebel at the Gwinnett Entrepreneur Center via email at GEC@GwinnettCounty.com.

    ________________________________________

    For further information please contact Greg Goebel at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
    • August 05, 2026
    • 7:30 AM - 9:00 AM
    • In Person at Thrive Coworking Suwannee, 500 Buford Highway, Suwanee, GA 30024
    Register


    ON THE ROAD AGAIN! 

    Our August meeting with be at Thrive, Suwanee.  Registration opens on June 3.

    Address: 500 Buford Hwy NE, Suwanee, GA 30024

    The GEC Small Business Collectives provide a comfortable and confidential environment for small business entrepreneurs to share ideas and discuss the challenges of business. These peer-to-peer gatherings last for 90 minutes, providing a convenient opportunity for busy individuals to come together, network, and collaborate.

    Registration is free, open to the public. Coffee & water provided. Feel free to bring your breakfast. 

    THRIVE Suwanee is a modern coworking and office space designed to bring entrepreneurs, remote workers, creatives, and growing businesses together in a collaborative community environment. Located in the heart of Suwanee, THRIVE offers private offices, coworking, meeting spaces, networking opportunities, and community-driven events for professionals looking to work and grow alongside others.

    Morning Collective

    Meets on the first Wednesday of each Month (locations vary). 

    7:30am - 9:00am

    Visit our Small Business Collectives Page

    Contact Greg Goebel at GEC@GwinnettCounty.com


    Note: Our small business programs are specifically geared toward adults who are starting or running a small business. In addition, our building is specifically set up as an adult learning and business center. Therefore, we are unable to accommodate children in our groups, classes, workshops, and other events.

    • August 06, 2026
    • 2:00 PM - 3:30 PM
    • In Person at GEC 405 North Perry Street, Lawrenceville and Virtual
    Register

    Business Owner Exit Planning: Start with the End in Mind

    In person and Virtual options | Free Registration | No Membership required

    This session will highlight the importance of taking a proactive and intentional approach to succession and exit planning. It will cover key steps business owners can begin implementing now to help ensure a smooth and successful transition on their own terms.

    Who It's For

    • Business owners who are planning to retire

    • Business owners who are considering selling or exiting their business

    • Senior business owners preparing for the next stage of life

    • Family-owned businesses looking to pass operations to the next generation

    • Owners who want to create a transition plan while they are still actively operating the business

    Why Attend?

    Whether you plan to sell your business, pass it on to family or employees, or simply prepare for future opportunities, having a succession and exit strategy is critical. This session will help you understand how planning ahead can protect the value of your business, reduce risk, and give you greater control over your future.

    Benefits for Small Business Owners

    • Learn why succession and exit planning should begin long before you are ready to leave the business.

    • Understand how proactive planning can help preserve business value.

    • Identify potential risks that could impact a future transition.

    • Explore strategies for creating a smoother transition for employees, customers, and stakeholders.

    • Gain insight into how intentional planning can help you achieve your personal and business goals.

    What You'll Get Out of It

    • A clear understanding of the importance of succession and exit planning.

    • Practical steps you can start implementing now.

    • A framework for thinking about your long-term business transition goals.

    • Greater confidence in preparing your business for future opportunities and challenges.

    • Actionable ideas to help ensure a successful transition on your terms.

    Expert Presenters

    Joel Barnett is a Financial Advisor with Edward Jones in Atlanta, where he helps individuals, families, and business owners build personalized strategies around retirement planning, wealth accumulation, college savings, and long-term financial security. His focus areas include retirement savings strategies, business retirement plans, and wealth strategies.



    James Herndon began investing with Edward Jones as a client in 2008 and joined the Edward Jones family in 2019. He earned the CERTIFIED FINANCIAL PLANNER® certification in April 2024.

    He taught at Emory University for 12 years. The growing demands of fatherhood prompted him to explore opportunities outside of academia, and he now loves helping clients pursue their financial goals.


    ___________________________________________________________________________

    This program is made possible with support from LISC. Thank you! 


    COMPLIMENTARY ADMISSION

    This session will be available both as a live, in-person event and virtually.

    You have the option to join us physically in the training room (note that seats are limited) or to attend online. Indicate your preferred mode of attendance during registration.

    Virtual attendees will receive a link before the program begins.

    For more information, please get in touch with Greg Goebel at the Gwinnett Entrepreneur Center via email at GEC@GwinnettCounty.com.

    ________________________________________

    For further information please contact Greg Goebel at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
    • August 10, 2026
    • 12:00 PM - 2:00 PM
    • GCPL Lilburn Branch, 4817 Church St, Lilburn, GA 30047
    Register

    The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation To Create Radically Successful Businesses by Eric Ries

    About the Book Club

    This group isn't just about reading, it's about dynamic interactions that can reshape your business strategies. Join us to engage in insightful discussions and connect with likeminded entrepreneurs.

    We open with a brief book talk, followed by interactive discussion of the topic. Please stay after for some open networking time! 

    • Open to any sector
    • Free registration, no cost to attend
    • Open to any stage of business
    • Read the book or just listen in

    About the Book

    Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched.

    Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business.

    The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on "validated learning," rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute.

    Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it's too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

    Contact: Greg Goebel at GEC@GwinnettCounty.com

    __________________________________________________________________

    Sponsored by SAT Lending. Thank you! 

    Note: Our small business programs are specifically geared toward adults who are starting or running a small business. Therefore, we are unable to accommodate children in GEC groups, classes, workshops, and other events.

    • August 18, 2026
    • 2:00 PM - 3:30 PM
    • In Person at GEC 405 North Perry Street, Lawrenceville
    • 46
    Registration is closed

    Starting a Business Roundtable

    Registration opens July 15

    Big dreams. Smart starts. Real talk about launching your business.

    Join aspiring and early-stage entrepreneurs for an interactive discussion about what it really takes to start a business. This roundtable, facilitated by the Gwinnett Entrepreneur Center resident mentor, is a space to share ideas, ask questions, and explore key topics like business planning, funding, licensing, and local support programs. You’ll leave with greater clarity, confidence, and next steps for turning your business idea into reality.

    Seating is limited, please RSVP in advance. 

    Benefits of Attending:

    • Learn the essential steps to start and structure your business

    • Get answers to common questions about funding, registration, and permits

    • Discover local resources, workshops, and mentoring programs

    • Build confidence by hearing from others on the same journey

    • Connect with a supportive community of new entrepreneurs

    Highlights:

    • Free event, no membership required

    • Open to anyone exploring or starting a business

    • Practical, discussion-based format

    • Supportive and welcoming environment

    • Hosted at the Gwinnett Entrepreneur Center with light refreshments

      Networking

      The Center stays open 30 minutes after the event for you to network with the other participants. 

      Roundtable Host

      David McCulloch 

      David helps entrepreneurs start and grow businesses as the resident mentor at GEC. His areas of expertise include strategic planning, business development, marketing, and related legal matters. David has over 30 years of experience in senior leadership.


      Event Contact: 

      Greg Goebel, gec@gwinnettcounty.com 


      • August 20, 2026
      • 2:00 PM - 3:30 PM
      • In Person at GEC 405 North Perry Street, Lawrenceville and Virtual
      Register

      Diagnose Your Brand: Is Your Brand Clear or Slowly Drifting?

      In person and Virtual options | Free Registration | No Membership required

      Over time, many businesses unintentionally drift away from the brand they set out to build. In this practical workshop, you'll evaluate how your business is currently perceived, identify inconsistencies, and uncover opportunities to strengthen your brand message so customers clearly understand who you are and why they should choose you.

      Benefits & Takeaways

      • Spot brand gaps and inconsistencies.

      • Clarify how customers see your business.

      • Strengthen your brand message.

      • Leave with clear action steps.

      Expert Presenter

      Shannel Wheeler is a creative and brand strategist, graphic designer, instructor, 2X author, and entrepreneur. She is the founder of Awesome Design Academy. She is an alum of The Ohio State University and SCAD Atlanta, studying both visual communication design and interactive design. With 20 years of professional experience, Shannel has a breadth of knowledge, creating branding and design solutions for Fortune 500 clients, corporate brands, nonprofits, small businesses, tech startups, and her own entrepreneurial pursuits.

      Shannel believes that learning design should be fun, engaging, and practical for today's world. She uses online content, creative products, books, workshops, and classes to teach and inspire learners to apply what they've learned to their personal, professional, or business goals. She continues to remain a lifelong learner and practitioner of what she teaches through brand and design implementation for her clients. Above all, her primary goal is to create with purpose and help others do the same.


      COMPLIMENTARY ADMISSION

      This session will be available both as a live, in-person event and virtually.

      You have the option to join us physically in the training room (note that seats are limited) or to attend online. Indicate your preferred mode of attendance during registration.

      Virtual attendees will receive a link before the program begins.

      For more information, please get in touch with Greg Goebel at the Gwinnett Entrepreneur Center via email at GEC@GwinnettCounty.com.

      ________________________________________

      For further information please contact Greg Goebel at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
      • August 25, 2026
      • 3:00 PM - 5:00 PM
      • 733 Pleasant Hill Rd NW Lilburn, Georgia 30047.
      Register

      Small Business Mixer at Plaza las Américas

      Tuesday, August 25, 2026
      3:00 PM - 5:00 PM

      Location: 733 Pleasant Hill Rd NW Lilburn, Georgia 30047.

      Discover One of Gwinnett's Great Gems!

      Join fellow entrepreneurs for an afternoon of networking, food, culture, and fun at Plaza las Américas, a vibrant multicultural marketplace filled with local businesses, amazing food, and unique shopping experiences.

      What to Expect

      • Meet and connect with other small business owners and entrepreneurs

      • Participate in a fun Small Business Scavenger Hunt

      • Hear inspiring stories from business owners at the plaza

      • Learn from Jorge Celis, incubator member of the Gwinnett Entrepreneur Center

      • Explore local shops and restaurants

      • Enter to win a special gift bag

      • Discover new ideas, partnerships, and business connections

      Why Attend?

      • Expand your network in a relaxed and fun environment

      • Support local small businesses and entrepreneurs

      • Experience one of Gwinnett's most unique multicultural destinations

      • Find new places to shop, eat, and bring your family and friends

      • Help spread the word about a business community that has room to grow and welcome even more customers

      Bring a Friend

      This is more than a networking event. It's an opportunity to experience a place built on entrepreneurship, culture, and community. Once you visit Plaza las Américas, you'll want to come back again and again for the food, the shops, and the friendships.

      Come ready to connect, explore, and have fun. We can't wait to see you there!

      Event contact: gec@gwinnettcounty.com 


      • September 03, 2026
      • 2:00 PM - 3:30 PM
      • In Person at GEC 405 North Perry Street, Lawrenceville and Virtual
      Register

      Exploring Solutions for Workplace Retirement Plans for Small Businesses

      In-person and Virtual Options | Free Registration | No membership required

      This workshop will provide an overview of workplace retirement plan options available to business owners and, where applicable, their employees.

      Who It's For

      • Small business owners exploring retirement savings options
      • Entrepreneurs who want to build long-term financial security
      • Business owners interested in offering retirement benefits to employees
      • Companies looking to improve employee recruitment and retention
      • Business owners seeking a better understanding of retirement plan choices

      Why Attend?

      Choosing the right retirement plan can benefit both business owners and employees. This workshop will help you understand the available options, their potential advantages, and key factors to consider when selecting a plan that aligns with your business goals and financial future.

      Benefits for Small Business Owners

      • Learn about common workplace retirement plan options.
      • Understand the potential tax advantages associated with retirement plans.
      • Explore ways retirement benefits can help attract and retain employees.
      • Gain insight into retirement planning strategies for business owners.
      • Better understand the responsibilities and considerations involved in offering a retirement plan.

      What You'll Get Out of It

      • An overview of workplace retirement plan options available to business owners.
      • A clearer understanding of how different plans work.
      • Knowledge of key considerations when evaluating retirement plan choices.
      • Insight into retirement benefits for both business owners and employees.
      • Information to help you make more informed decisions about your long-term financial and business goals.

      Expert Presenters

      Joel Barnett is a Financial Advisor with Edward Jones in Atlanta, where he helps individuals, families, and business owners build personalized strategies around retirement planning, wealth accumulation, college savings, and long-term financial security. His focus areas include retirement savings strategies, business retirement plans, and wealth strategies.



      James Herndon began investing with Edward Jones as a client in 2008 and joined the Edward Jones family in 2019. He earned the CERTIFIED FINANCIAL PLANNER® certification in April 2024.

      He taught at Emory University for 12 years. The growing demands of fatherhood prompted him to explore opportunities outside of academia, and he now loves helping clients pursue their financial goals.


      This program is made possible with support from LISC. Thank you! 

      COMPLIMENTARY ADMISSION

      This session will be available both as a live, in-person event and virtually.

      You have the option to join us physically in the training room (note that seats are limited) or to attend online. Indicate your preferred mode of attendance during registration.

      Virtual attendees will receive a link before the program begins.

      For more information, please get in touch with Greg Goebel at the Gwinnett Entrepreneur Center via email at GEC@GwinnettCounty.com.

      ________________________________________

      For further information please contact Greg Goebel at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
      • September 15, 2026
      • 2:00 PM - 3:30 PM
      • In Person at GEC 405 North Perry Street, Lawrenceville
      • 32
      Registration is closed


      Book Giveaway: At the end of the event, we are giving away a small business book. 

      Registration opens August 15. 

      Expert advice. Local support. Real stories of business success.

      Join entrepreneurs and small business owners for an interactive discussion about how SCORE can help you start, manage, and grow your business. This roundtable, facilitated by the Gwinnett Entrepreneur Center resident mentor, features insights from an experienced SCORE mentor. Learn how to connect with a mentor, access free resources, and make the most of this powerful network of business support.

      Seating is limited, please RSVP in advance.

      Benefits of Attending:

      • Learn how SCORE mentoring works

      • Get tips on  how to get effectively matched with a mentor

      • Explore free SCORE tools for entrepreneurs

      • Build connections with mentors and peer

      Highlights:

      • Free event, no membership required

      • Open to anyone exploring or starting a business

      • Practical, discussion-based format

      • Supportive and welcoming environment

      • Hosted at the Gwinnett Entrepreneur Center with light refreshments

        Networking

        The Center stays open 30 minutes after the event for you to network with the other participants. 

        Roundtable Host

        David McCulloch 

        David helps entrepreneurs start and grow businesses as the resident mentor at GEC. His areas of expertise include strategic planning, business development, marketing, and related legal matters. David has over 30 years of experience in senior leadership.


        Giveaway Sponsor 

        Thank you to our giveaway sponsor, Double Cakes by Chris. 

        Delicious designer cakes at www.doublecakes.com





        Event Contact: 

        Greg Goebel, ggoebel@ggc.edu 


        • September 17, 2026
        • 2:00 PM - 3:30 PM
        • In Person at GEC 405 North Perry Street, Lawrenceville and Virtual
        Registration is closed

        Purposeful Design: Build a Visual System That Supports Your Brand

        In person and Virtual options | Free Registration | No Membership required

        Every design choice communicates something about your business. In this practical workshop, you'll learn how to create a visual system that aligns with your brand, strengthens customer trust, and makes your marketing more effective. Rather than making design decisions on the fly, you'll develop a purposeful approach that supports your business goals and creates a more consistent customer experience.

        Benefits & Takeaways

        • Build a more consistent brand.

        • Increase trust and recognition.

        • Improve your marketing materials.

        • Create simple design guidelines.


        Expert Presenter

        Shannel Wheeler is a creative and brand strategist, graphic designer, instructor, 2X author, and entrepreneur. She is the founder of Awesome Design Academy. She is an alum of The Ohio State University and SCAD Atlanta, studying both visual communication design and interactive design. With 20 years of professional experience, Shannel has a breadth of knowledge, creating branding and design solutions for Fortune 500 clients, corporate brands, nonprofits, small businesses, tech startups, and her own entrepreneurial pursuits.

        Shannel believes that learning design should be fun, engaging, and practical for today's world. She uses online content, creative products, books, workshops, and classes to teach and inspire learners to apply what they've learned to their personal, professional, or business goals. She continues to remain a lifelong learner and practitioner of what she teaches through brand and design implementation for her clients. Above all, her primary goal is to create with purpose and help others do the same.


        COMPLIMENTARY ADMISSION

        This session will be available both as a live, in-person event and virtually.

        You have the option to join us physically in the training room (note that seats are limited) or to attend online. Indicate your preferred mode of attendance during registration.

        Virtual attendees will receive a link before the program begins.

        For more information, please get in touch with Greg Goebel at the Gwinnett Entrepreneur Center via email at GEC@GwinnettCounty.com.

        ________________________________________

        For further information please contact Greg Goebel at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
        • September 24, 2026
        • 10:00 AM - 11:30 AM
        • In Person at GEC 405 North Perry Street, Lawrenceville
        • 46
        Registration is closed


        Small Business Legal Topics Roundtable

        Featuring Attorney Ed Campos, J.D., M.P.A. 

        FREE | RSVP REQUIRED | NO MEMBERSHP REQUIRED 

        Seating is limited. Please RSVP only if you plan to attend. Registration opens September 3, 2026. 

        Legal questions can arise at every stage of business ownership. Join us for an interactive Small Business Legal Issues Roundtable hosted by Greg Goebel, Manager of the Gwinnett Entrepreneur Center, featuring attorney Eduardo Campos.

        This discussion-based session is designed for entrepreneurs and small business owners who want to better understand the legal considerations that impact their businesses. Bring your questions and participate in an open conversation with an experienced business attorney.

        Topics may include:

        • Company Incorporation

        • Contracts & Agreements

        • Civil & Commercial Representation

        • Business Compliance

        About Eduardo Campos

        Eduardo Campos is a Georgia attorney with more than 17 years of independent practice. He earned both his Juris Doctor (J.D.) and Master of Public Administration (M.P.A.) from Syracuse University and a Bachelor of Arts in Political Science from Texas A&M University. As a member of Syracuse University's Thurgood Marshall Mock Trial Team, he helped lead the team to a Northeast Regional Championship. He founded The Campos Firm in 2007 with a commitment to providing clients with dedicated advocacy and practical legal guidance. The firm serves clients in both English and Spanish and provides representation across a variety of legal matters.

        Whether you are starting a business, growing an existing company, reviewing contracts, or navigating compliance challenges, this roundtable offers an opportunity to ask questions, gain practical insights, and connect with other entrepreneurs facing similar challenges.

        Networking
        The Center stays open 30 minutes after the event so you can continue the conversation and connect with other participants.

        Contact: gec@gwinnettcounty.com 

        • October 01, 2026
        • 2:00 PM - 3:30 PM
        • In Person at GEC 405 North Perry Street, Lawrenceville and Virtual
        Registration is closed

        The Power of Budgeting for Entrepreneurs

        In-person and Virtual Options | Free Registration | No membership required

        Registration Opens August 15

        This interactive session focuses on building and maintaining a budget, distinguishing between business wants and needs, and setting practical goals for personal spending, saving, and debt management.

        Who It's For

        • Small business owners looking to strengthen their personal finances
        • Entrepreneurs seeking better control of spending and cash flow
        • Business owners working to reduce personal debt
        • Individuals looking to create a realistic savings plan
        • Entrepreneurs who want to align personal financial habits with their business goals

        Why Attend?

        A strong business starts with a strong financial foundation. This session will help business owners develop practical budgeting skills, make informed financial decisions, and create a plan for managing spending, saving, and debt. Through interactive discussions and exercises, participants will gain tools they can begin using immediately.

        Benefits for Small Business Owners

        • Learn how to create and maintain a realistic budget.
        • Better understand the difference between financial wants and needs.
        • Develop strategies for managing personal spending.
        • Explore practical approaches to saving and reducing debt.
        • Build habits that support both personal and business financial stability.

        What You'll Get Out of It

        • A framework for building and managing a personal budget.
        • Tools to evaluate spending decisions more effectively.
        • Practical goal-setting techniques for saving and debt management.
        • Greater confidence in managing personal finances.
        • Actionable steps to improve your overall financial well-being.

        Expert Presenters

        Joel Barnett is a Financial Advisor with Edward Jones in Atlanta, where he helps individuals, families, and business owners build personalized strategies around retirement planning, wealth accumulation, college savings, and long-term financial security. His focus areas include retirement savings strategies, business retirement plans, and wealth strategies.



        James Herndon began investing with Edward Jones as a client in 2008 and joined the Edward Jones family in 2019. He earned the CERTIFIED FINANCIAL PLANNER® certification in April 2024.

        He taught at Emory University for 12 years. The growing demands of fatherhood prompted him to explore opportunities outside of academia, and he now loves helping clients pursue their financial goals.


        This program is made possible with support from LISC. Thank you! 

        COMPLIMENTARY ADMISSION

        This session will be available both as a live, in-person event and virtually.

        You have the option to join us physically in the training room (note that seats are limited) or to attend online. Indicate your preferred mode of attendance during registration.

        Virtual attendees will receive a link before the program begins.

        For more information, please get in touch with Greg Goebel at the Gwinnett Entrepreneur Center via email at GEC@GwinnettCounty.com.

        ________________________________________

        For further information please contact Greg Goebel at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
        • October 06, 2026
        • 10:00 AM - 11:30 AM
        • In Person at GEC 405 North Perry Street, Lawrenceville and Online
        Registration is closed

        How to Do Business with Gwinnett County

        In-person and online | Interactive | Free | No Membership Required

        Registration opens Sept 1

        If you’re an entrepreneur or small business owner who’s ever wondered “How do I actually do business with the County?” then this expert workshop is for you.

        Join us for a practical, insider-led session with the Gwinnett County Purchasing Division that breaks down the process step by step and shows you exactly how to get started.

        This is not theory. This is real, actionable guidance straight from the people who manage County purchasing every day.

        What You’ll Learn

        During this interactive workshop, the Gwinnett County Purchasing team will walk you through:

        • How to become a registered supplier with the County

        • How to use the County Purchasing website to:

          • Register as a supplier

          • Find current bids and RFPs (Requests for Proposals)

          • Track upcoming contracting opportunities

        • The difference between bids, RFPs, and other solicitation types

        • How the County works with suppliers

        • How to prepare your business to successfully compete for County work

        • Information on regular training events for current and prospective vendors

        • A live Q&A session to get your specific questions answered

        You’ll also learn about ongoing opportunities to connect with the County, including:

        • Quarterly Virtual Purchasing Clinics, which spotlight specific County departments, upcoming opportunities, and how to work with them

        • The Annual In-Person Supplier Networking Event, where businesses can meet County departments, build relationships, and explore new opportunities face to face

        Why Small Businesses Love This Workshop

        Attendees walk away with:

        • A clear roadmap for doing business with the County

        • Confidence navigating the purchasing system and website

        • Insider tips that save time and prevent costly mistakes

        • Awareness of real, upcoming opportunities, not just general info

        • Direct access to County purchasing expertise

        Presenter

        Dana Garland, CPPB, FOII, NIGP-CPP
        Purchasing Manager, Gwinnett County

        Dana has been with Gwinnett County for over 24 years and brings a wealth of knowledge and real-world experience to every presentation. She is a trusted, engaging speaker who has presented at the Center many times, and small business owners consistently say they leave her sessions with practical, actionable information they can use immediately.

        If you want to grow your business, diversify your revenue, and learn how to tap into County contracting opportunities, this is a workshop you won’t want to miss.

        ________________________________________

        For further information please contact Greg Goebel, Program Coordinator at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
        • October 07, 2026
        • 7:30 AM - 9:00 AM
        • In person at Pinckneyville Community Center 4650 Peachtree Industrial Boulevard, Berkeley Lake, GA, 30071
        Registration is closed


        ON THE ROAD AGAIN! 

        Our August meeting with be Pinckneyville Community Park in Berkely Lake. Registration opens on Sept 1.

        Address: 4650 Peachtree Industrial Boulevard, Berkeley Lake, GA, 30071

        The GEC Small Business Collectives provide a comfortable and confidential environment for small business entrepreneurs to share ideas and discuss the challenges of business. These peer-to-peer gatherings last for 90 minutes, providing a convenient opportunity for busy individuals to come together, network, and collaborate.

        Registration is free, open to the public. Coffee & water provided. Feel free to bring your breakfast. 

        Morning Collective

        Meets on the first Wednesday of each Month (locations vary). 

        7:30am - 9:00am

        Visit our Small Business Collectives Page

        Contact Greg Goebel at GEC@GwinnettCounty.com


        Note: Our small business programs are specifically geared toward adults who are starting or running a small business. Therefore, we are unable to accommodate children in our groups, classes, workshops, and other events.

        • October 15, 2026
        • 2:00 PM - 3:30 PM
        • In Person at GEC 405 North Perry Street, Lawrenceville and Virtual
        Registration is closed

        Brand Therapy: Live Solutions for Real Brand Challenges

        In person and Virtual options | Free Registration | No Membership required

        Bring your questions, challenges, and brand frustrations to this interactive session. Participants will have the opportunity to receive live feedback, discuss real-world branding issues, and walk away with practical solutions they can immediately apply to strengthen their business presence.

        Benefits & Takeaways

        • Get live feedback on your brand.

        • Solve real business challenges.

        • Learn from other business owners.

        • Leave with practical next steps.

        Expert Presenter

        Shannel Wheeler is a creative and brand strategist, graphic designer, instructor, 2X author, and entrepreneur. She is the founder of Awesome Design Academy. She is an alum of The Ohio State University and SCAD Atlanta, studying both visual communication design and interactive design. With 20 years of professional experience, Shannel has a breadth of knowledge, creating branding and design solutions for Fortune 500 clients, corporate brands, nonprofits, small businesses, tech startups, and her own entrepreneurial pursuits.

        Shannel believes that learning design should be fun, engaging, and practical for today's world. She uses online content, creative products, books, workshops, and classes to teach and inspire learners to apply what they've learned to their personal, professional, or business goals. She continues to remain a lifelong learner and practitioner of what she teaches through brand and design implementation for her clients. Above all, her primary goal is to create with purpose and help others do the same.


        COMPLIMENTARY ADMISSION

        This session will be available both as a live, in-person event and virtually.

        You have the option to join us physically in the training room (note that seats are limited) or to attend online. Indicate your preferred mode of attendance during registration.

        Virtual attendees will receive a link before the program begins.

        For more information, please get in touch with Greg Goebel at the Gwinnett Entrepreneur Center via email at GEC@GwinnettCounty.com.

        ________________________________________

        For further information please contact Greg Goebel at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
        • October 20, 2026
        • 10:00 AM - 11:30 AM
        • In Person at GEC 405 North Perry Street, Lawrenceville
        • 40
        Registration is closed

        Small Business Marketing Roundtable

        with special guest Robin Nathaniel, TEDx speaker and award-winning author & marketing strategist.

        Fresh ideas. Real conversations. Basic marketing know-how. 

        Join fellow entrepreneurs for an interactive discussion about small business marketing basics: what’s working, what’s not, and what’s next. This roundtable, facilitated by a Gwinnett Entrepreneur Center staff member, is a space to share ideas, get feedback, and learn practical ways to promote your business more effectively. Whether you’re refining your brand, improving social media, or planning your next campaign, you’ll leave with new insights and inspiration.

        Seating is limited, please RSVP in advance. 

        Highlights:

        • Free event, no membership required

        • Open to every stage of business, from startup to growth

        • Exchange real-world marketing strategies and tips

        • Supportive, collaborative environment

        Networking

        The Center will open 30 minutes before the event for you to network with the other participants. 

        Roundtable Host

        Greg Goebel is the Center Manager at the Gwinnett Entrepreneur Center. He hosts the small business collectives and the small business book club at the Center. He has helped hundreds of small business owners develop effective branding and marketing strategies. 

        Event Contact

        gec@gwinnettcounty.com


        • November 10, 2026
        • 2:00 PM - 3:30 PM
        • In Person at Pinckneyville Recreation Center, 4650 Peachtree Industrial Boulevard, Berkeley Lake, GA, 30071
        • 40
        Registration is closed

        ENCORE Entrepreneurs Roundtable (50+)

        at Pinckneyville Park Community Center 

        4650 Peachtree Industrial Boulevard, Berkeley Lake, GA, 30071

        Registration opens Sept 1! 

        It’s never too late to start something!

        Join fellow adults 50 and up for an engaging and supportive roundtable discussion focused on starting a business in your next chapter. Whether you’re pursuing a long-time dream, turning a hobby into income, or exploring a new purpose after retirement or career transition, this session offers practical guidance and real conversation about what it takes to launch successfully.

        Facilitated by the Gwinnett Entrepreneur Center resident mentor, this interactive roundtable provides a welcoming space to share ideas, ask questions, and explore important topics such as business planning, funding options, licensing, marketing, and local resources for entrepreneurs. You’ll leave with greater clarity, confidence, and actionable next steps for moving your business idea forward.

        Seating is limited (please RSVP in advance.)

        Benefits of Attending

        • Learn the essential steps to start and structure your business
        • Explore how to turn your experience, skills, or passions into a business opportunity
        • Get answers to common questions about business planning, business structure, marketing, and local resources for entrepreneurs
        • Discover local resources, workshops, and mentoring programs designed to support entrepreneurs
        • Build confidence by connecting with others beginning a similar journey
        • Network with a supportive community of aspiring business owners ages 50+

        Highlights

        • Free event, no membership required

        • Designed specifically for adults 50 and older
        • Open to anyone exploring or launching a business
        • Practical, discussion-based format
        • Supportive and welcoming environment

        Networking

        The Recreation Center will remain open for 30 minutes following the roundtable so participants can continue conversations, exchange ideas, and build new connections.

        Roundtable Host

        David McCulloch 

        David helps entrepreneurs start and grow businesses as the resident mentor at GEC. His areas of expertise include strategic planning, business development, marketing, and related legal matters. David has over 30 years of experience in senior leadership.


        Event Contact: 

        gec@gwinnettcounty.com 


        • November 12, 2026
        • 10:00 AM - 12:00 PM
        • In Person at GEC 405 North Perry Street, Lawrenceville and Virtual
        Registration is closed

        The Social Media System Every Small Business Needs 

        with Ceci Robinson, 

        Free Registration Required | In-Person and Virtual Options

        Managing social media as a small business owner doesn't have to be overwhelming, and it won't be once you have the right process and resources in place. 

        If social media is starting to feel like a second job you didn't sign up for, this workshop was built for you. Learn the techniques that keep social media running while you stay focused on strategy and growth.

        We'll break down the top social media platforms so you can make a smart, informed decision about where to show up, walk through real campaign examples so you can see a working plan in action, and send you home with a step-by-step template to start building your own.

        No big budget required! Just a clear system that streamlines your social media so you can get back to actually growing your business.

          About Ceci Robinson

          Cecilla, also known as Ceci, Robinson, is the founder and creative mind behind Robinson Productions. She started the company to give small businesses access to the same strategic marketing big brands use daily. With over a decade of experience and more than 30 brands worked with, Ceci combines creativity, practical systems, and hands-on effort to help each client stand out.


          COMPLIMENTARY ADMISSION

          This session will be available both as a live, in-person event and virtually.

          You have the option to join us physically in the training room (note that seats are limited) or to attend online. Indicate your preferred mode of attendance during registration.

          Virtual attendees will receive a link before the program begins.

          For more information, please get in touch with Greg Goebel at the Gwinnett Entrepreneur Center via email at GEC@GwinnettCounty.com.

          ________________________________________

          For further information please contact Greg Goebel at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
          • December 08, 2026
          • 2:00 PM - 3:30 PM
          • In Person at GEC 405 North Perry Street, Lawrenceville
          • 46
          Registration is closed

          Starting a Business Roundtable

          Registration opens November 10

          Big dreams. Smart starts. Real talk about launching your business.

          Join aspiring and early-stage entrepreneurs for an interactive discussion about what it really takes to start a business. This roundtable, facilitated by the Gwinnett Entrepreneur Center resident mentor, is a space to share ideas, ask questions, and explore key topics like business planning, funding, licensing, and local support programs. You’ll leave with greater clarity, confidence, and next steps for turning your business idea into reality.

          Seating is limited, please RSVP in advance. 

          Benefits of Attending:

          • Learn the essential steps to start and structure your business

          • Get answers to common questions about funding, registration, and permits

          • Discover local resources, workshops, and mentoring programs

          • Build confidence by hearing from others on the same journey

          • Connect with a supportive community of new entrepreneurs

          Highlights:

          • Free event, no membership required

          • Open to anyone exploring or starting a business

          • Practical, discussion-based format

          • Supportive and welcoming environment

          • Hosted at the Gwinnett Entrepreneur Center with light refreshments

            Networking

            The Center stays open 30 minutes after the event for you to network with the other participants. 

            Roundtable Host

            David McCulloch 

            David helps entrepreneurs start and grow businesses as the resident mentor at GEC. His areas of expertise include strategic planning, business development, marketing, and related legal matters. David has over 30 years of experience in senior leadership.


            Event Contact: 

            Greg Goebel, gec@gwinnettcounty.com 


          Gwinnett Entrepreneur Center. 405 North Perry Street, Lawrenceville, GA 30046

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