Registration opens July 1!
About the Book Club
This group isn't just about reading, it's about dynamic interactions that can reshape your business strategies. Join us to engage in insightful discussions and connect with likeminded entrepreneurs.
- Open to any sector
- Free registration, no cost to attend
- Open to any stage of business
- Read the book or just listen in!
Note: This event is taking place at the Suwanee Branch of the Gwinnett County Public Library.
About the Book
Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect by Will Guidara
Purchase a copy at Amazon or wherever books are sold.
The must-read New York Times bestseller that's redefining hospitality and inspiring readers in every industry.
- Featured in FX's The Bear and Showtime's Billions
- JP Morgan NextList Pick
Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.
How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a canceled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.
Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.
Contact Greg Goebel at GEC@GwinnettCounty.com
Thank you to our event sponsor!
La'Shango: Your Trusted Partner for Janitorial Supplies
Note: Our small business programs are specifically geared toward adults who are starting or running a small business. Therefore, we are unable to accommodate children in GEC groups, classes, workshops, and other events.
