Is Your Brand Telling the Truth?
Your brand isn’t just what you say it is. It’s what people experience.
This masterclass introduces a truth-centered way to understand what’s actually shaping your brand perception.
In this session, you’ll be introduced to Brand Restart™ principles and the Brand Pie™ framework, a practical way to see how different elements of a business work together (or against each other) to shape trust, clarity, and credibility over time.
In-person | Interactive | Free | No Membership Required
What You’ll Learn
- What brand really is — beyond logos, colors, and messaging
- How your brand is being shaped, whether you’re intentional or not
- The six slices of the Brand Pie™ and how misalignment creates confusion
What You’ll Walk Away With
- A clearer way to see and think about your brand
- Language to describe what feels misaligned or unclear
- A Brand Restart™ Alignment worksheet
- Insight into whether your brand needs a restart
- A strong foundation for deeper brand work in 2026
Who This Workshop Is For
- Entrepreneurs who feel their brand no longer reflects who they are
- Business owners preparing for growth, change, or repositioning
- Creatives and consultants who are tired of surface-level branding advice
- Leaders who value clarity, integrity, and long-term brand trust
What This Is Not
- Not a logo, website, or design class
- Not a step-by-step rebrand tutorial
- Not a quick fix or aesthetic makeover
Meet Our Presenter: Shannel Wheeler
Shannel Wheeler is a creative and brand strategist, graphic designer, instructor, 2X author, and entrepreneur. She is the founder of Awesome Design Academy. She is an alum of The Ohio State University and SCAD Atlanta, studying both visual communication design and interactive design. With 20 years of professional experience, Shannel has a breadth of knowledge, creating branding and design solutions for Fortune 500 clients, corporate brands, nonprofits, small businesses, tech startups, and her own entrepreneurial pursuits.
Shannel believes that learning design should be fun, engaging, and practical for today's world. She uses online content, creative products, books, workshops, and classes to teach and inspire learners to apply what they've learned to their personal, professional, or business goals. She continues to remain a lifelong learner and practitioner of what she teaches through brand and design implementation for her clients. Above all, her primary goal is to create with purpose and help others do the same.
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For further information please contact Greg Goebel, Program Coordinator at the Gwinnett Entrepreneur Center at GEC@GwinnettCounty.com.
