Purposeful Design: Build a Visual System That Supports Your Brand

In person and Virtual options | Free Registration | No Membership required

Every design choice communicates something about your business. In this practical workshop, you'll learn how to create a visual system that aligns with your brand, strengthens customer trust, and makes your marketing more effective. Rather than making design decisions on the fly, you'll develop a purposeful approach that supports your business goals and creates a more consistent customer experience.

Benefits & Takeaways

• Build a more consistent brand.

• Increase trust and recognition.

• Improve your marketing materials.

• Create simple design guidelines.

Expert Presenter

Shannel Wheeler is a creative and brand strategist, graphic designer, instructor, 2X author, and entrepreneur. She is the founder of Awesome Design Academy. She is an alum of The Ohio State University and SCAD Atlanta, studying both visual communication design and interactive design. With 20 years of professional experience, Shannel has a breadth of knowledge, creating branding and design solutions for Fortune 500 clients, corporate brands, nonprofits, small businesses, tech startups, and her own entrepreneurial pursuits.

Shannel believes that learning design should be fun, engaging, and practical for today's world. She uses online content, creative products, books, workshops, and classes to teach and inspire learners to apply what they've learned to their personal, professional, or business goals. She continues to remain a lifelong learner and practitioner of what she teaches through brand and design implementation for her clients. Above all, her primary goal is to create with purpose and help others do the same.

COMPLIMENTARY ADMISSION

This session will be available both as a live, in-person event and virtually.

You have the option to join us physically in the training room (note that seats are limited) or to attend online. Indicate your preferred mode of attendance during registration.

Virtual attendees will receive a link before the program begins.

For more information, please get in touch with Greg Goebel at the Gwinnett Entrepreneur Center via email at GEC@GwinnettCounty.com.

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