People are the Plan: Hire, Manage, and Develop Employees | Expert Workshop | Registration begins on October 13

  • November 17, 2026
  • 10:00 AM - 11:30 AM
  • In Person at GEC 405 North Perry Street, Lawrenceville
  • 52

Registration


Registration is closed

There is no such thing as a business strategy and a people strategy. There is only one strategy: and your employees, contractors, and stakeholders are the strategy. They are how your business grows, delivers, and sustains itself. Everything else is just a plan on paper.

In person only, limited seating | Please only register if you are committing to attend | Registration opens on October 13

You made a people decision today. The question is not whether your people decisions are affecting your business. They already are. The question is whether you are making them on purpose.

Maybe you avoided a conversation with an employee. Maybe you let a performance issue slide. Maybe you hired a contractor fast because you needed help. Maybe you left a client relationship unaddressed or a stakeholder uninformed.

Each of those decisions, made intentionally or not, is your strategy executing in real time. 

Why Attend? 

Great products, smart marketing, and sound financial decisions all matter. But sustainable growth depends on the people decisions leaders make every day. This session challenges the belief that people and strategy are separate conversations — and provides a practical approach to aligning them.

Because when people decisions are intentional, business results aren’t accidental.

Who This Is For
This roundtable is ideal for;

  • New Business Owners who have a business plan but have never connected it to how they hire, manage, or develop people
  • New Business owners who are growing and starting to feel the chaos that comes with more people and more complexity
  • Experienced Business Owners who treat people decisions as separate from strategy, and are starting to see the cost
  • Entrepreneurs who have said “I just need better people” without examining the decisions and systems around them
  • Solopreneurs managing contractors, clients, and stakeholders who want to lead those relationships more intentionally

    What you will walk out with: 

    • Clarity on the real cost of treating people decisions as separate from your business outcomes
    • Practical approaches to start making people decisions on purpose, not by default or avoidance
    • One real-life people decision in your business identified, examined, and ready to be made differently

    Highlights:

    • Free event, no membership required
    • Focused on growth-stage businesses
    • Real, relevant conversation 
    • Supportive, collaborative environment
    • Networking opportunities with like-minded business owners

    The Presenter 

    Shawnté Bell, M.S., PHR, SHRM-CP, is a People and Culture Strategist, Founder of JanLu Advisory Co., and owner of Sparkle Squad Gwinnett. She partners with business owners, executives, leaders, teams, and mission-driven organizations to lead transformational change, strengthen leadership, and build high-performing cultures where people and business thrive. As an executive advisor, coach, and facilitator—and a business owner herself—Shawnté delivers practical, data-informed strategies that drive sustainable growth and lasting organizational impact.

    • 20+ Years Talent & Organizational Experience
    • M.S. Human Resources & Organizational Development
    • SHRM-CP / PHR Dual Certified Professional
    • Global Executive Leadership Experience

    Networking
    The Center stays open 30 minutes after the event so you can continue the conversation and connect with other participants.

    Contact: gec@gwinnettcounty.com 

    Upcoming Small Business Events at the Gwinnett Entrepreneur Center

    Gwinnett Entrepreneur Center. 405 North Perry Street, Lawrenceville, GA 30046

    Powered by Wild Apricot Membership Software