Creating Culture as Competitive Advantage

ONLINE WEBINAR | Free Registration | No membership required

Most business owners spend significant time thinking about strategy, customers, revenue, operations, and growth. Yet one of the most powerful drivers of all five is often left to develop largely by accident: culture.

Culture is not simply how people feel about working in your company. It is the system of shared beliefs, behaviors, expectations, decisions, and operating norms that shapes how work actually gets done, especially when the owner is not in the room.

For growing companies, culture can become either a competitive advantage or an invisible constraint. The practices that helped a founder build a $100k business may not be the same practices required to lead a $500K, $1 million, or $10 million enterprise.

In this highly interactive 90-minute workshop, Dr. Cornelia Shipley Bearyman will introduce business owners to the principles of Conscious Culture Creation™ and explore how leaders can intentionally create cultures that support strategy, attract and retain the right talent, strengthen execution, improve the customer experience, and enable sustainable growth.

Participants will examine their own organizations through three lenses:

What has made us successful?
What must we protect?
What must evolve for the business we are becoming?

Through targeted teaching, reflection, and peer dialogue, participants will leave with greater clarity about the culture their future business requires and one priority they can begin addressing immediately.

Participants will leave able to:

• Recognize where culture is currently creating advantage or organizational drag.
• Understand the difference between stated culture and experienced culture.
• Identify cultural strengths that should be preserved as the organization grows.
• Identify behaviors, norms, or leadership practices that may no longer serve the next stage of the business.
• Define one culture priority that could strengthen business performance over the next 12–18 months.

Expert Presenter

Dr. Cornelia Shipley Bearyman

Dr. Cornelia Shipley Bearyman is the founder of 3C Consulting and a sought-after speaker, professional development and diversity consultant and strategic planning expert who works with clients to expand their capacity, increase their capability and drive clarity in the organization to ultimately increase the retention and advancement of mission critical talent.​

As an executive development strategist, Cornelia and her team have worked with leaders at Procter and Gamble, Turner Broadcasting ,DaVita, Kaman Industrial Technologies, VMware, Deloitte, GlaxoSmithKline, Hewlett-Packard, Pfizer, Lockheed Martin, Mondelez, Blue Cross Blue Shield, Blue Care Network, Comerica Bank, Edward Jones, Ascension Health and others as a coach, strategic planning consultant and professional development facilitator. ​

Cornelia has more than twenty-five (25) years experience in sales, sales training and development, and human resources and is considered among the best in personal and professional development with extensive experience in the consumer goods, health care, financial services, consulting, social enterprise, education, and entertainment industries.​

Cornelia has been credentialed as both a Professional and Board Certified Coach by the International Coach Federation and Center for Credentialing Education. In addition, Cornelia is a Master Practitioner of Energy Leadership (ELI-MP). Cornelia is the creator and founder of the Women’s Mastery Program, an annual development program for Women at the Director Level and above, designed to empower their career advancement and strategically plan their life and work. Cornelia is the author of the book Design Your Life released in 2014 which spent a week as a best seller. In 2025 she earned her Doctor of Philosophy in Metaphysics with a Concentration in Conscious Business. ​

Cornelia holds a Master’s of Business Administration degree from the Cox School of Business at Southern Methodist University where she studied abroad at Melbourne Business School and was a part of the Global Leadership International study program in Hong Kong, China, Taiwan, and Japan. She holds a Bachelor of Arts degree in Communication from the University of Michigan.​

In 2024, Cornelia was inducted into The BOW Collective, an organization of the Nation's top 1% of small business owners.​

COMPLIMENTARY ADMISSION

This session will be available virtually.

Virtual attendees will receive a link before the program begins.

For more information, please get in touch with Greg Goebel at the Gwinnett Entrepreneur Center via email at GEC@GwinnettCounty.com.

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