Basic Workshops: Basics of Marketing a Business

In-person | Beginner-Friendly | Free | No Membership Required

Started a business but not sure how to find customers? Wondering where to begin with marketing?

You do not need a big advertising budget, an elaborate marketing plan, or advanced technical skills to start marketing your business. But you do need to understand who your customers are, how to communicate your value, and where to focus your efforts.

This introductory workshop is designed for people who are thinking about starting a business or have recently started one and want to build a solid marketing foundation.

We'll break marketing down into its basic building blocks and explain how to start reaching the right people without getting overwhelmed by all the available tools, platforms, and strategies.

This is a beginner-level workshop focused on the fundamentals. Whether you are still developing your business idea or already serving your first customers, you'll gain a clearer understanding of what marketing is and how to put the basics into practice.

What You'll Learn

During this beginner-friendly workshop, we'll cover the fundamentals of marketing, including:

• Understanding your customers: Learn why identifying your target audience is essential and how to begin understanding their needs, challenges, and purchasing decisions.

• Conducting basic market research: Explore simple ways to learn about potential customers, evaluate demand, and research competitors before investing in marketing.

• Defining your brand: Understand what a brand is, why it matters, and how your reputation, customer experience, and communication shape how people perceive your business.

• Communicating your value: Learn how to explain who you serve, what problem you solve, and why customers should consider your business.

• Building your online presence: Explore the basic roles of a website and Google Business Profile in helping customers find and learn about your business.

• Getting started with social media: Understand how to choose platforms that make sense for your audience rather than trying to be everywhere.

• Using networking and referrals: Learn how relationships, satisfied customers, and word-of-mouth recommendations can help attract new business.

• Marketing on a budget: Explore practical, lower-cost approaches such as networking, referrals, email communication, and helpful online content.

• Creating a simple marketing plan: Identify your target customer, key message, marketing channels, and initial goals.

Benefits of Attending

You'll leave with:

• A clearer understanding of what marketing is and how it supports business growth.

• A better idea of who your customers are and how to reach them.

• A foundation for communicating your business's value clearly.

• An introduction to practical marketing tools and channels.

• Ideas for promoting your business without overspending.

• A starting point for a simple marketing plan you can begin implementing right away.

Who Should Attend?

This workshop is ideal for:

• People considering starting a business who want to understand marketing from the beginning.

• New business owners who are unsure how to attract their first customers.

• Entrepreneurs who need help identifying their target audience and communicating their value.

• Small business owners who want to organize their marketing efforts and focus on the fundamentals.

• Anyone who wants a practical introduction to marketing before investing in more advanced strategies or services.

No marketing experience is necessary. You do not need an existing marketing plan or a large online following. Come ready to learn the basics and identify practical steps you can take to help customers discover your business.

Presenter

Greg Goebel
Gwinnett Entrepreneur Center

Greg Goebel supports entrepreneurs across Gwinnett County through educational workshops, networking opportunities, and connections to business resources. With a background in marketing, communications, digital strategy, and branding, Greg helps business owners clarify their message, strengthen their visibility, and identify practical next steps toward sustainable growth.

Important Registration Note

Please register only if you are committed to attending. Seating is limited, and we want to ensure every available spot goes to someone who can participate. If your plans change, please cancel your registration as early as possible so another aspiring entrepreneur can attend.

Event Contact: 

Greg Goebel, gec@gwinnettcounty.com