Congratulations on your decision to explore the exciting possibility of small business ownership. While you may find the process to be somewhat overwhelming, if you plan properly, the rewards can prove plentiful.

Whether you've arrived here because you are unsure what kind of business to start, if you're wondering if small business ownership is for you, curious if you have a viable product or service, how to get started, or even if you should start a business at all, this is a great first step.

About The Program

  • The Business Basics program is a series of three, 2-hour sessions, held weekly at the Gwinnett Entrepreneur Center.
  • Sessions will be conducted in the evening from 6:00 – 8:00 PM.
  • Each cohort will have a maximum of 20 participants.
  • An additional time commitment of approximately one-two hours per week can be expected in order to complete tasks and action items to further the program objectives and their business.
  • Participants who complete this program should move directly into the Start in Gwinnett program.
  • No cost to participate.
  • To provide the most value, this course is provided in person only.

Who Should Participate?

  • You are thinking about starting a business and not sure how
  • You want to own a business but you are not sure how to leverage your skills
  • You want to understand what it takes to own your own business

Some of What You Can Expect

Participants will work on several areas of starting their business, some of which include:

  • Things to consider when starting a business.
  • Self-Assessment: Are you ready? 
  • Personal strengths & weaknesses.
  • Testing your business concept.
  • Is this the right business for you?
  • Identify your target market & create a customer avatar.
  • Business start-up costs and financing.
  • Business start-up checklist and next steps.


  • Templates
  • Tools
  • Checklists
  • Workbook
  • Certificate of Completion 

Next Course: August 11 - August 25, 2022

There is no fee to participate but attendance and participation is mandatory

While we understand that life happens, as participant seats for this program are limited, we ask that you be absolutely sure that you can commit to all three session dates so we may assist as many people as possible. 

Session 1: Thu. Aug. 11th: 6:00 - 8:00 PM

  • Self-Assessment
  • Personal Strengths & Weaknesses
  • Choosing the Right Business for You.

Session 2: Thu. Aug. 18th: 6:00 - 8:00 PM

  • Evaluating Your Business Idea
  • Identifying Your Potential Customers

Session 3: Thu. Aug. 25th: 6:00 - 8:00 PM

  • Start-Up Checklist
  • Next Steps to Launch
  • Start-Up Costs and Financing

Gwinnett Entrepreneur Center. 405 North Perry Street, Lawrenceville, GA 30046

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