Workshop: The Secret to Building a Revenue Generation Strategy

The Secret to Building a Revenue Generation Strategy

Many founders waste time and money on the wrong sales and marketing activities because they don’t know the differences between B2B and B2C sales and marketing. In many cases, they are using strategies and tactics that will never work for their type of business.

In this workshop, we’ll dive deep into the critical distinctions between B2B and B2C revenue strategies and reveal how to align your approach with your target audience. You’ll walk away with practical insights and tools to optimize your marketing and sales efforts, avoid costly mistakes, and build a strategy that actually drives revenue for your business.

Key Takeaways:

By the end of this session, attendees will be able to:

• Understand the Core Differences between B2B and B2C marketing and sales strategies—and why using the wrong approach can stall growth.
• Identify the Right Revenue Drivers for your specific business model to prioritize efforts that deliver results.
• Create a Clear Go-to-Market Roadmap that aligns marketing and sales activities with customer buying behaviors.
• Avoid Common Pitfalls that small business owners make when blending B2B and B2C tactics.
• Leverage Practical Tools & Frameworks to implement immediately for smarter, more efficient growth.

Who Should Attend:

This workshop is ideal for:

• Small Business Owners and Founders looking to build or refine their revenue strategy.
• Early-Stage Entrepreneurs who want to avoid costly mistakes from day one.
• Marketing and Sales Leaders in small businesses who need clarity on targeting and strategy alignment.
• Consultants or Coaches advising B2B or B2C businesses who want actionable frameworks for clients.

COMPLIMENTARY ADMISSION

This session will be available both as a live, in-person event and virtually.

You have the option to join us physically in the training room or to attend online. Indicate your preferred mode of attendance during registration.

For more information, please get in touch with Stephanie Sokenis at the Gwinnett Entrepreneur Center via email at GEC@GwinnettCounty.com.

Meet Our Presenter:  Josh Sweeney

I have been through many roles in my life and worked for a number of organizations. But none of them delivered as much value to my family and community as being an entrepreneur. As I scaled my business I had the opportunity to give back more than ever before. I was able to donate to Boy Scouts of America and our local schools. I have the time freedom to coach youth sports and show up for my kids events.

I was able to spend more time helping other founders through the Entrepreneurs Organization and I was able to create career opportunities. All of that would not have been possible in any other role. My mission is for every founder to have the same success that I have had so that they can impact their family and community.